ALL DESIGNS

Sabi Fingers

Sabi Fingers is a gele artistry competition organized by GeleExpo to spotlight Nigerian gele artists and elevate gele tying from "wedding vendor work" to recognized, competitive craft.

Sabi Fingers
Category

Brand Identity

Dimensions

—

Tools

Logo design, Brand strategy, Figma

Client

Tolulope Adedara

Year

2026

THE STORY

Sabi Fingers is a gele artistry competition organized by GeleExpo to spotlight Nigerian gele artists and elevate gele tying from "wedding vendor work" to recognized, competitive craft.

What It Seeks to Achieve Cultural Recognition Position gele artistry as a professional skill worthy of competition, judging, and prestige—not just traditional practice. Platform for Artists Give gele artists visibility, credibility, and a stage to showcase their craft beyond private bookings and weddings. Audience Growth for GeleExpo Drive digital engagement and follower growth for the main GeleExpo brand through competition excitement and voting mechanics. Community Building Create a community of gele artists and enthusiasts who see gele tying as art, culture, and business. Set a Standard Establish Sabi Fingers as THE premiere gele competition in Nigeria—structured, credible, and worth participating in.

The Bottom Line Sabi Fingers says: "Your gele-tying skill deserves recognition. We're giving you the stage, the judges, the audience, and the respect your craft has earned." It's not just a contest—it's a movement to professionalize and celebrate Nigerian gele artistry.

GALLERYSabi Fingers — 1Sabi Fingers — 2Sabi Fingers — 3Sabi Fingers — 4Sabi Fingers — 5Sabi Fingers — 6Sabi Fingers — 7Sabi Fingers — 8Sabi Fingers — 9

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