GBG Wholesale Hub
UK wholesale store that lets first-time resellers buy low-minimum stock and learn how to sell it.
Why it needed to exist.
Most wholesalers sell you 500 units and move on. GBG (Global Biz Gateway, Lami’s wholesale business) wanted the opposite: small, UK-held packs a beginner can afford, plus the guidance to actually sell them on Vinted, eBay, TikTok Shop and Facebook Marketplace.
The shop had to serve three people at once: the complete beginner, the reseller who needs reliable stock at real margins, and the buyer who just wants the product.
How it’s built.
A custom Shopify Online Store 2.0 theme built from Shopify’s Skeleton theme. Every page is made of schema-driven Liquid sections, so the owner can change any text, image or product list from the theme editor.
Checkout, orders and payments stay inside Shopify. Judge.me powers reviews, Omnisend captures leads from a dedicated reseller landing page, and GA4, Search Console, TikTok and Meta tracking switch on from theme settings.
The hard parts.
Designed around the buyer’s journey: a Buy / Sell / Build hero, Starter Boxes and low-MOQ collections, shop-by-platform collections, minimum-order rules that block checkout until they’re met, dropshipping, and a pricing calculator that shows the lowest price you can list at without losing money.
The paid Academy is an ordinary Shopify product: its questionnaire answers travel with the order, so there’s no extra app to pay for. A setup script creates the store’s pages, collections and products in one run.
What shipped.
A live UK store with a clear path from first order to first sale: stock, selling guides, a pricing calculator, community and a paid academy in one place, all editable by the owner.